Our Story

From the streets of Europe, to the heart of Melbourne.

Hey, we’re Jack and Paula – the faces behind Loop - we are super grateful you’ve found your way to this page!

We want to take a moment to share how wandering the streets of Europe sparked an idea that has changed our lives forever.

Our story began with watching our best mates get married in the rolling hills of Tuscany followed up by a couple of months traveling Europe. Italy, Portugal, French riviera, Spain… like everyone else, we were doing our best to soak up the sun, eat too much and overindulge in red wine (that part might have just been us).

Whilst we were making unbelievable memories, we had no idea that our most memorable moment was yet to come!

One afternoon in Porto, we noticed locals wearing their phones with a strap over their shoulder. From then, we started seeing stores filled with different wearable phone cases, flooded with people looking to accessorise their phone.

This was something we had never seen before, but were immediately taken with how convenient the concept was; enabling you to keep your phone safe and always within reach to take photos of the lush surroundings.

While the concept was amazing, we felt we could put our own spin on the design, to be easily interchangeable to suit all outfits, and revert to a standard phone case if needed.

We became obsessed with how we could adapt this product and bring it back to Australia… that was when the idea of Loop was born. We always knew we were going to make memories in Europe, we never could have guessed we’d come back with a business!

Fast forward to today and we are just finding our feet, making mistakes and enjoying every challenge and highlight that is thrown our way.

We brought the Loop case to Australia to compliment your lifestyle, so you can blend unique style with classic function. Freeing you up to live a life without limits.

Thank you for all the love and support we have already had from our customers. We can’t wait to see where this journey takes us 😊